Pricing

Financial DNA Summary REPORT- Closes the gap between a client’s true financial behavior and the rationality required for the advisor to effectively manage financial and investment planning.
This 5-page report provides the following:
a. Top 2 Behavioral Biases influencing investment decision-making.
b. Financial decision-making strengths and struggles.
c. 10 Quality Life attitudes for setting goals
d. 13 behavioral insights identifying approach to the financial planning process
e. Natural Behavior risk and investment portfolio grouping
f. Matching clients and advisors relationship styles

Behavioral Finance Behavioral Biases are repeatable patterns of investor behaviors which, if not managed, can cause an advisor or client to make irrational decisions on a regular basis.
A recent Vanguard study found that financial advisors bring 150 bps of value to investor clients by managing these behaviors. We focus on the top two while providing further insights as to the rest.

Beginning with the 2 primary profile factors (with scores either over 60 or under 40) based on the Financial DNA Natural Behavior Discovery Process, we provide insights on the client’s unique perspectives and approach on building a Quality Life, including what they see as important in defining their goals.

We identify and measure the client’s natural approach to the financial planning process so that a customized experience can be delivered, including, how they:
Set the Agenda
Build Relationships
Achieve Results
Risk Propensity
Risk Tolerance
Setting Goals
Pursuing Goals
Comfort with Change
New Idea Drive
Financial Organization
Need for Information
Spender and Saving
Need for Control.

Based on the client’s primary profile factor scores, we identify and measure 10 natural performance risks and success factors which reflect their decision-making style and if not managed could have a negative impact on their ability to achieve goals.

Accurately determining a client’s portfolio risk score is critical for relationship success and Finra Rule 2111 compliance. The Financial DNA reports provide a step-by-step approach to allocating the client’s risk score to one of 7 investment portfolio groups and applying that information (with documentary support) to the investment buckets for achieving each goal. Accurately determining a client’s portfolio risk score is critical for relationship success and regulatory compliance.

Real-time Client behavioral management tool featuring both a client and a firm dashboard view. Advisors see a list of clients, prioritized based on level of reaction to different market events and customized action steps for each. Clients can receive regular check-ups as to how the market may be affecting their mood, and how they can manage their response vs. the long term goals they’ve set. This is a key tool for compliance groups and firm leadership to measure the entire firm and retain clients in volatile markets.

The sixteen behavioral biases individually measured for each client by the Financial DNA reporting process are:
1. Overconfidence
2. Loss aversion
3. Optimism bias
4. Newness bias
5. Fear of regret
6. Benchmark focus
7. Pattern bias
8. Controlling
9. Herd follower
10. Mental accounting
11. Consolidated view
12. Over trading
13. Disposition effect
14. Status quo bias
15. Risk aversion
16. Instinctive

FINANCIAL DNA COMPARISON REPORT- Providing key insights into how you can build a sound relationship together. Compare either a client to the advisor or two clients together to see how your naturally different or similar approaches to financial planning and management will affect how you work together or make decisions together.

FINANCIAL DNA WEALTH MENTORING REPORT – Providing in-depth behavioral information to guide the client in building their relationship with money and enhancing their quality life. This 27 page report assists the client in a thorough analysis by providing customized questions to address:
a. Financial Planning Stress
b. Self-awareness
c. Money Management Style
d. Financial Fears
e. Communication Style
f. Measure of Success
g. Relationship with the Advisor and Advisory process
h. Detailed review of the 8 factors and 27 sub-factors that comprise the client’s approach

BEHAVIORAL MANAGEMENT GUIDE – Insights for the advisor to tailor meeting structure, style and content to guide the client based on their unique natural behavior style. While it compares the natural top 3 biases of the client and the advisor, the report focuses primarily on the client’s 16 behavioral biases, natural approach to financial risk and how to manage the conversation, including questions to ask.

Building behavioral awareness to help one become “behaviorally smart”.
Our Resource catalog of case studies, user guides, video demos, white papers, research and FAQs, readily available on-line for our clients and partners.

1.5 hours – Introduction to integrating our solutions into the financial planning process.
– Increase self-awareness to behaviorally manage the client and mitigate one’s own biases.
– How to introduce the client to the Communication and Financial DNA Discovery Processes.
– Learn how to debrief the Communication DNA and Financial DNA Summary Reports.
– Learn the structured process for aligning the client’s financial personality to their goals and financial capacity.

Learn How to Deploy the Financial DNA Discovery Process to meet the different behavioral challenges in serving every client on their unique terms. This practical and experiential training program includes:
– Advisors discovering their own strengths and struggles
– Learning how to use behavioral insights in relating to different clients
– Building behaviorally smart portfolios which align client risk taking, decision biases, goals and financial capacity
– Techniques for improving client meeting facilitation with powerful questions
– Identifying your ideal clients and keeping them engaged

Personalized 1:1 support for interpretation and implementation assistance – two (2) thirty-minute private sessions, to be used in the first 90 days of enrollment.

The Certified Wealth Mentor Training Program helps you to know, engage and grow your clients to deliver them customized life long financial planning experiences for sustainable Financial Planning Performance. You will learn how to deploy the 6 pillars of DNA Financial Planning Performance using the internationally recognized Financial DNA Discovery Processes. Our behavioral methodology is proven to enhance your ability to more confidently advise, mentor and coach clients to make improved life, financial and investment decisions based on their purpose. Further, our highly structured and tangible Financial Planning Performance Planning Process will enable you to charge higher advisory fees and increase profitability on a sustainable basis.

Personalized 1:1 support for interpretation and implementation assistance – three (3) thirty-minute private sessions, to be used in the first 90 days of enrollment.

COMMUNICTION DNA CUSTOMIZED MEETING GUIDE – A 2-page report providing insights to assist in tailoring the meeting structure, style and content based on the advisor’s and the client’s unique communication style. Provides key to adapting your style; 10 essential tips and powerful questions.

COMMUNICATION DNA SALES ADAPTATION REPORT – Suggestions for adapting your approach when trying to influence a client’s decision-making process. Assists you in understanding how they make decisions and what is important to them.

COMMUNICATION DNA CLIENT SERVICE AND CUSTOMIZING THE EXPERIENCE REPORTS- Suggestions for adapting your interacting with a client to ensure a positive customer experience base on their preferred communication and decision-making style. Assists you in understanding what is important to them from a client service perspective.

Customized set of questions to guide a meeting based on the specific personality types and communication style of the client(s)

BEHAVIORAL INVESTMENT POLICY STATEMENT – Prepared by the Wealth Mentor to establish the client’s investment objectives, process and policies applicable to their investment portfolio based on their financial personality and life purpose goals. It contains the client’s required rate of annual return, within a percentage to achieve goals. It also includes the client’s financial capacity for downside sensitivity – their ability to absorb financial losses.

FINANCIAL DNA FINANCIAL PERFORMANCE REPORT – The Financial Personality Discovery Process involves completing 29 questions and takes 20 to 30 minutes. The discovery process seeks to uncover at a much greater level of depth your risk taking behavior and all of your financial behavior preferences in the current circumstances, delving deeper into your life experiences, values and education in financial decision-making. The objective is to uncover your complete financial personality (ie your Financial DNA) which is an integration of your learned financial preferences and natural behaviors.

QUALITY LIFE PERFORMANCE AND PLANNING REPORTS – The Quality Life Discovery Process involves clients rating their life in 8 key areas across 80 items and takes 20 to 30 minutes to complete.
The Quality Life Performance Report reveals Quality Life drivers that, in addition to the client’s financial behaviors, are core to their life purpose and setting their Quality Life Goals. This Guide can be used to support clients during life transitions. This process is foundational to building Quality Life Performance. The key 8 areas (80 attributes) uncovered are life purpose, career, finances, health and recreation, community, relationships, confidence and wisdom.
In addition, clients may take an additional 10 to 15 minutes to complete the Quality Life Planning Discovery for Building the right portfolio based on sustainable quality life goals.

BUSINESS DNA HIRING, LEADERSHIP, COMPARISON AND TEAM REPORTS – Reports to help you in interviewing and hiring team members to fit the role, manager and team. Additional reports help with both personal and team development for maximum productivity.