Our Financial DNA FinTech platform provides real financial behavior insights for real results in real time.
We deploy the world’s only all-in-one cloud based FinTech platform to allow financial service businesses to make financial behavior insights practical and scalable, allowing them to know, engage and grow every advisor, employee and client.
Intensified behaviors caused by unmanaged human differences, pressure and emotions derail performance.
We’ve made using financial DNA insights a reality in 123 countries by solving significant relationship, compliance and financial decision-making challenges.
What Behaviorally Smart Financial Advisors are Saying about Financial DNA’s Human Performance Acceleration solutions.
“DNA Behavior’s tools helped us close a $350k engagement by using the Financial DNA suggested guidance with a prospect.”
– David Hughes, Managing Partner Peachtree Financial Group
“Financial DNA truly identifies the behavioral issues that get in the way of functional family relationships and in a very practical way builds a bridge to protect the wealth and harmony of the family.”
– Thane Stenner, Director, StennerZohny Investment Partners+
“Since integrating Financial DNA, our client meetings have become more productive as we fine tune each meeting to the client’s communication preferences.”
– Frank Danielson, Senior Financial Planner, Danielson Group Wealth Management Assante, Vancouver, Canada
“Financial DNA provides a powerful framework to help advisors build a deep relationship with their clients.”
– Deena Katz, Associate Professor at Texas Tech University
Financial personality insights empowering advisors to guide clients to achieve their quality life goals.
Our purpose is to guide people to achieve greater self empowerment to make Behaviorally SMART decisions that accelerate their performance and result in living a quality life with meaning.
Know your clients
Engage your clients
Grow your clients
EXPLORE THE BEHAVIORAL DATA THAT HAS ENHANCED