Communication Style, Quality Life Goals, Life Purpose, Financial Personality, Risk Tolerance, Investment Policy Statement, Advisor-Client Matching

The DNA Financial Planning Performance Solutions enable financial advisors to implement a client centered financial planning business model based on a multi-dimensional hub of online human behavioral discovery processes. The outcome is that the advisor will be re-positioned as the “Wealth Mentor" of their clients with the ability to address both their life and financial needs on an integrated basis through greater self-awareness and confidence of who they are.

There are 3 stand-alone DNA Financial Planning Performance Solutions each involving different dimensions of behavioral discovery, along with a Behavioral Investment Policy Statement which advisors can utilize in serving their clients. These solutions are highlighted in the graphic below.

• DNA Relationship Performance
• DNA Quality Life Performance
• DNA Financial Performance

The differential methodology which forms the foundation of each of these solutions is we start with the comprehensive discovery of a person’s natural DNA behaviors and then their life and financial preferences which make up their overall financial personality. Risk tolerance is one dimension of a person’s financial personality for making life, financial and investment decisions. Further, our approach recognizes that a person’s life and financial decision-making is completely integrated and their perspectives are driven by their financial personality, including the natural DNA behaviors.

The natural DNA behaviors inherently remain stable over time and instinctively take-over decision-making when a person is under pressure thereby strongly influencing decision-making. Having such knowledge enables an advisor to more easily predict how a client will behave and make decisions in up and down markets. This is the substance of our belief that behavior drives financial planning performance. We do not believe that an advisor can satisfactorily guide their client through the financial planning process from a relationship, goal setting, investment management and compliance perspective without knowing their natural DNA behavioral style.

Our distinctive approach to financial planning involves discovering the advisor’s unique DNA behaviors and financial preferences and then matching them to the client and their family, and also the solutions offered.

Our online DNA discovery systems provide financial advisors with validated communication (“Communication DNA”) and financial personality (“Financial DNA”) insights to “Know, Engage and Grow” their clients and the intelligent processes for customizing a financial strategy. This enables advisors to guide their clients in making more committed decisions to “Live with Meaning” and thereby achieve greater Financial Planning Performance.

The Three DNA Discovery Steps are:

1. Communication DNA Discovery to engage others and tailor communication for enhancing Relationship Performance.

2. Quality Life Discovery to identify your life purpose and set goals for building Quality Life Performance.

3. Financial Personality Discovery to clarify your risk taking and financial behaviors for building Financial Performance to live a Quality Life.

Then we use the behavioral insights to help build a Quality Life Performance Plan and a Behavioral IPS.

Download our brochure to learn more about our Financial DNA Solutions for building Financial Planning Performance.