BizSolutions

DNA Discovery Products - Financial DNA

Communication Style, Quality Life Goals, Life Purpose, Financial Personality, Risk Tolerance, Investment Policy Statement, Advisor-Client Matching


The Financial DNA Discovery Process is designed to uncover your complete financial personality, otherwise known as your “Financial DNA”.  Your financial personality is your unique style for making life and financial decisions, which we believe are totally integrated. This includes your risk taking behavior and many other behavioral insights and preferences which influence how decisions are made.

For investors the self awareness and confidence that comes from knowing their financial personality improves all personal, family and advisory interactions and leads to greater quality life and financial performance.

Customized Experiences, DNA Behavior Systems ApproachFinancial advisors need to know their client’s financial personality so that they can customize the financial plan and make better long term investment decisions. Results have shown  that when the financial personality of the client has been known up-front in the planning process that there is greater client commitment to the planning process and decisions, and on an overall basis time is saved at every phase.

The differentiation of our financial personality discovery methodology is that we start with discovering your unique natural DNA behavior. The natural behavior is foundational to long term wealth creation because it is inherently stable over long periods. Therefore it provides a reliable prediction of how you will consistently make decisions  throughout your life and through up and down markets.

Notwithstanding, it is nevertheless important to know your current learned behaviors which have been shaped from the environment, experiences and education. This will provide insights to your current comfort levels, however it is not your long term style or approach. In addition, there will be life and financial preferences as well which have evolved that need to be considered as they reflect attitudes, goals and other relevant factors.

At times, there will be a “Risk Behavior Gap” between your natural and learned behavior for risk taking depending on factors such as your comfort with the markets and also where your life journey is at. The Risk Behavior Gap needs to be navigated as your longer term comfort level will be reflected by the natural behavior. Further, you are likely to instinctively revert to it when under pressure or there are events impacting your emotions.

Risk Behavior Gap

The foundation of our unique methodology to help advisors provide a customized financial planning experience is having both the client and advisor complete the Financial DNA Discovery Process.

We offer Financial Planning Performance Facilitation Services that leverage the behavioral insight to build sustainable performance in key areas such as communication, financial decision-making, life purpose, family succession, couple compatibility, executive work life balance, entrepreneurial productivity, youth development and planned giving.

Download our brochure to learn more about our Financial DNA Solutions for building Financial Planning Performance.

For additional information, access to Sample Reports and to get started with your Financial DNA Discovery, contact us.

Contact DNA Behavior